DIGITAL MARKETING SERVICES FOR LAW FIRMS.

VIEW OUR SERVICES

GET A FREE QUOTE

Fill out the form below, and a team member will reach out within 24 hours.

In the legal industry, trust, reputation, and visibility are crucial for attracting and retaining clients. At Purple Gecko Media, we provide specialized digital marketing solutions for law firms and legal practices, combining our deep understanding of legal marketing with the latest strategies to drive your practice forward.

With former lawyers on our team, we know firsthand the challenges of running a law practice and how to navigate the competitive landscape of legal services.

GET A FREE QUOTE
Digital Marketing for Legal Firms chicago

OUR DIGITAL MARKETING EXPERTISE.

SEARCH ENGINE OPTIMIZATION (SEO)

In the legal field, ranking at the top of search results is key to attracting potential clients. Our comprehensive SEO strategies focus on improving your visibility for high-intent keywords. By optimizing your website and building authoritative links, we help you reach clients actively searching for legal services.

Our SEO Services Include:

  • Keyword research for practice areas and local queries
  • On-page SEO optimization for legal service pages
  • Technical SEO improvements to boost site performance
  • Local SEO strategies for increased visibility in your region
  • Building authoritative backlinks from legal directories and trusted sources

PAY PER CLICK (PPC) ADVERTISING

PPC advertising is a powerful tool for law firms looking to gain immediate visibility. Our paid search campaigns target potential clients who are actively seeking legal representation. We manage your Google Ads and Bing Ads campaigns with precision, ensuring your ad spend delivers the highest ROI.

Our PPC Services Include:

  • Google Ads campaign setup and management
  • Keyword targeting for practice areas and legal services
  • Local PPC to attract clients in your specific jurisdiction
  • Retargeting campaigns for prospective clients who visited your site
  • Continuous monitoring and optimization to maximize conversions

CONTENT MARKETING SERVICES

Our legal SMEs create educational and informative content tailored to your practice areas, answering common legal questions and demonstrating your expertise. Our content strategies are designed to engage potential clients while improving your website’s SEO performance.

Our Content Marketing Services Include:

  • Blog writing on legal topics and FAQs
  • In-depth articles and legal guides
  • Practice area page optimization
  • Client success stories and case studies
  • SEO-optimized content to increase visibility and drive leads

SOCIAL MEDIA MARKETING

Engage with potential clients and showcase your firm’s expertise through social media. We help law firms create a strong social media presence, whether it’s promoting new services, sharing case results, or engaging with the local community. Our social media strategies build brand awareness and drive traffic to your site.

Our Social Media Marketing Services Include:

  • Social media strategy and content creation
  • Profile optimization for platforms like LinkedIn, Facebook, and Instagram
  • Paid social media advertising to target local audiences
  • Engaging posts highlighting case wins, legal news, and firm updates
  • Community management to build relationships with followers

BRANDING & WEBSITE DEVELOPMENT

Your brand is a reflection of your reputation, and your website is often the first interaction a potential client will have with your firm. We create professional, user-friendly websites that showcase your firm’s values and services while building a brand that instills trust. Our focus is on delivering a strong brand presence alongside a website that converts visitors into clients.

Our Branding and Website Development Services Include:

  • Custom logo design and brand identity
  • Law firm website design tailored to your practice
  • Mobile optimization and responsive design
  • Secure and compliant development, including SSL and privacy features
  • Integration with CRM and client intake systems
  • Conversion rate optimization (CRO) for better lead generation

LEAD GENERATION

Effective lead generation is essential for growing your law practice. We develop strategies to attract and convert high-quality leads through optimized landing pages, strategic calls-to-action, and automated follow-ups. Our lead generation efforts focus on capturing prospective clients at the right stage of their journey.

Our Lead Generation Services Include:

  • Custom landing page design to capture leads for specific legal services
  • Contact forms and consultation scheduling systems
  • Optimized calls-to-action on practice area pages
  • Email capture and nurturing campaigns
  • CRM integration to manage and track leads efficiently

MARKETING AUTOMATION

We streamline your marketing processes through automation, ensuring no lead falls through the cracks. Our marketing automation services integrate seamlessly with CRM systems, providing a comprehensive approach to client follow-ups, appointment reminders, and lead nurturing. This allows your firm to maintain consistent communication with potential clients without manual effort.

Our Marketing Automation Services Include:

  • Automated email follow-ups and lead nurturing workflows
  • CRM integration to manage prospective and current clients
  • Client segmentation for personalized communication
  • Automated appointment reminders via email or SMS
  • Performance tracking and reporting for optimized lead management

VIDEO AND WEBINAR MARKETING

Video and webinar marketing are powerful ways for law firms to connect with potential clients, build authority, and share valuable legal insights. At Purple Gecko Media, we help you harness these tools to educate your audience, build trust, and drive leads. Through engaging video content and interactive webinars, your firm can reach clients in impactful ways and establish itself as a leader in the legal field.

Our Video and Webinar Marketing Services Include:

  • Service Videos: Highlight legal services and introduce your team.
  • Client & Educational Videos: Share success stories and explain legal topics.
  • Video SEO & Sharing: Optimize for search and distribute across platforms.
  • Webinar Setup & Promotion: Plan and promote webinars to attract leads.
  • Webinar Hosting & Follow-Up: Run webinars smoothly and follow up with attendees.

WHY CHOOSE PURPLE GECKO MEDIA AS YOUR DIGITAL MARKETING PARTNER?

FULL-SERVICE MARKETING

From SEO and PPC to branding, content creation, lead generation, and automation, we provide a full suite of digital marketing services tailored specifically to law firms. We integrate all aspects of your marketing strategy to ensure cohesive and effective campaigns that grow your practice.

INDUSTRY EXPERTISE

At Purple Gecko Media, we have former lawyers on our team who understand the intricacies of running a legal practice. We know the unique challenges law firms face, from strict advertising regulations to client acquisition hurdles, and we develop marketing strategies that address these challenges head-on.

CUSTOM CAMPAIGNS

Every law firm is unique, and we tailor our marketing strategies to meet your specific needs. Whether you’re focused on attracting local clients, expanding your practice areas, or building a reputation online, we customize our approach to help you achieve your business goals.

DATA-DRIVEN APPROACH

We don’t just create campaigns; we analyze the data to continuously refine your marketing efforts. Whether it’s improving your SEO rankings or maximizing the effectiveness of your PPC campaigns, we rely on performance metrics to ensure your firm’s goals are achieved.

"Partnering with Purple Gecko Media has significantly boosted our personal injury leads. Their targeted SEO and PPC campaigns have helped us reach more potential clients than ever before. We've seen a noticeable increase in consultations and case inquiries since working with them."

- Michael J., Managing Partner

READY TO TAKE YOUR LAW PRACTICE TO THE NEXT LEVEL?

If you’re ready to attract more clients, improve your online presence, and grow your law firm, contact Purple Gecko Media today to learn how we can help.

GET A FREE QUOTE