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Digital Marketing Services for the Construction and Home Improvement Industry.

In today’s competitive home improvement and construction market, standing out from the crowd is more important than ever. At Purple Gecko Media, we specialize in helping home improvement contractors, builders, renovators, and construction companies grow their businesses through targeted digital marketing solutions.

Whether you’re looking to attract new leads or build a lasting brand presence, we have the expertise and services to make it happen.

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Digital Marketing Services for Construction Companies

Is your construction or home improvement business experiencing the following challenges?

01

Struggling to generate quality leads

Many construction and home improvement companies struggle to find the right customers. At Purple Gecko Media we help clients build great brands and choose the right marketing strategies to find ideal customers for their budgets.

02

No time to focus on marketing

Running a construction or home improvement business is no easy task. It's no surprise that many business owners struggle to set aside time to focus on marketing and growth. Let our experienced team handle your marketing for you, relying on proven strategies that keep your business growing while you focus on what you do best - running your business.

03

Outdated technology and a poor user experience

The construction and home improvement industry lags behind others when it comes to providing simple interactions that today's customers expect. We transform outdated designs into visually appealing, user-friendly platforms that reflect the industry's advancements. Our updates include features like easy-to-use contact forms, simple booking and chat features, clear CTAs, and integrated project galleries, ensuring that potential customers can effortlessly explore your services.

04

Growth has plateaued

Again, no surprises here, running a construction or home improvement business is tiring work. Owners often need to put out fires and relegate tasks like digital marketing and business development to the back burner. At Purple Gecko Media, we understand these pressures and offer innovative marketing strategies designed to help your business not only survive but thrive.

05

Previous marketing efforts have fallen short

Many construction and home improvement businesses have experienced the frustration of failed marketing campaigns, often due to working with marketing agencies that lack industry-specific expertise or fail to invest the necessary time and effort. At Purple Gecko Media, our team consists of professionals with hands-on experience in the construction and home improvement sectors. We understand the unique challenges you face and provide the personalized attention and support that larger agencies simply can’t match. Your success is our priority, and we’re committed to ensuring your campaigns achieve their full potential.

OUR DIGITAL MARKETING EXPERTISE.

LOCAL SEO

Home improvement and construction businesses thrive on local visibility. When potential customers search for services in their area, you need to be at the top of the results. We implement local SEO strategies that get you noticed in your target geographic areas, improving your rankings for key terms like “home renovation” or “roofing services.”

Our SEO Services Include:

  • Google Business Profile optimization
  • Local keyword research and strategy
  • Citation building and management
  • On-page optimization for location-based searches
  • Geo-targeted content creation

PAY PER CLICK (PPC) ADVERTISING

Need quick results? PPC is the perfect solution to drive immediate traffic to your site. We create and manage paid search campaigns that target your ideal customers. Our campaigns are designed to maximize your return on ad spend (ROAS) and deliver high-quality leads.

Our PPC Services Include:

  • Google Ads campaign creation and management
  • Keyword strategy and bidding optimization
  • Display ads and remarketing campaigns
  • Local PPC targeting to reach nearby customers
  • Conversion tracking and performance analysis

CONTENT MARKETING SERVICES

Your audience wants to trust the company they hire for big projects like home remodeling. We help you establish that trust through informative, high-quality content that answers their questions and positions you as an industry leader. From blog posts and case studies to how-to guides, we create content that educates and converts.

Our Content Marketing Services Include:

  • Blog creation and management
  • Case studies and project showcases
  • How-to guides and tutorials
  • Home improvement trend reports
  • SEO-optimized content for lead generation

SOCIAL MEDIA MARKETING

Social media is an essential tool for engaging with your audience and showcasing your latest projects. We manage your social media accounts, creating posts and campaigns that highlight your expertise, promote your services, and build community trust.

Our Social Media Marketing Services Include:

  • Social media strategy and account management
  • Content creation for Facebook, Instagram, and LinkedIn
  • Paid social media advertising
  • Project showcases and customer testimonials
  • Audience engagement and community building

BRANDING & WEBSITE DEVELOPMENT

Your brand is more than just a logo; it’s the face of your business. We help home improvement and construction companies create a lasting impression with professional branding and custom web development services. From designing a memorable logo to developing a responsive website, we ensure your online presence reflects the quality of your work.

Our Branding and Website Development Services Include:

  • Logo design and branding guidelines
  • Custom website design and development
  • Mobile optimization and UX design
  • Website maintenance and updates
  • Conversion rate optimization (CRO)

LEAD GENERATION

Our lead generation strategies are designed to capture qualified prospects who are ready to invest in home improvement or construction projects. We combine content marketing, PPC, and SEO efforts to create funnels that guide potential clients from discovery to conversion.

Our Lead Generation Services Include:

  • Landing page design and optimization
  • Lead capture forms and calls-to-action
  • Email marketing campaigns
  • Automated lead nurturing systems
  • CRM integration for seamless lead tracking

MARKETING AUTOMATION

Streamline your marketing processes and improve customer engagement with automated workflows. We help home improvement and construction businesses save time and resources by setting up automated marketing systems that nurture leads and keep clients informed every step of the way.

Our Marketing Automation Services Include:

  • Automated lead nurturing campaigns
  • Triggered email responses based on user actions
  • Workflow creation for lead qualification and follow-up
  • Integration with CRM systems for seamless tracking
  • Real-time analytics and reporting

EMAIL MARKETING & RETARGETING

Stay connected with potential and existing clients through targeted email campaigns and retargeting strategies. Whether it’s re-engaging past visitors to your website or delivering personalized content directly to your customers’ inboxes, we craft campaigns that keep your services top of mind and drive conversions.

Our Email Marketing and Retargeting Services Include:

  • Drip campaigns for nurturing leads
  • Newsletter design and strategy
  • Service promotions and special offers
  • Display ads targeting past website visitors
  • Dynamic retargeting ads across social media platforms
  • Cross-channel retargeting strategies to convert warm leads

WHY CHOOSE PURPLE GECKO MEDIA AS YOUR DIGITAL MARKETING PARTNER?

At Purple Gecko Media, we understand the unique challenges that home improvement and construction businesses face. With years of industry experience and a proven track record, we’re ready to help you grow your business and take it to the next level.

FULL SERVICE

From branding and web development to SEO, PPC, and marketing automation, Purple Gecko Media offers comprehensive, end-to-end digital marketing services. This means you don’t need to juggle multiple vendors—we handle everything under one roof. We ensure that all aspects of your marketing efforts are seamlessly integrated to create a cohesive and powerful strategy that drives business growth.

INDUSTRY EXPERTISE

We specialize in digital marketing for the home improvement and construction sectors. We understand the unique needs, seasonal trends, and customer pain points within the industry, enabling us to create tailored marketing strategies that deliver results. Whether it’s optimizing your local SEO for contractors or crafting engaging content that builds trust, we know what it takes to help your business thrive.

TAILORED STRATEGIES

We understand that no two businesses are the same, which is why we offer personalized marketing solutions tailored to your specific goals and challenges. Whether you’re a small home renovation business looking to increase local visibility or a large construction company aiming for more contract bids, we provide scalable strategies that match your needs and budget.

PROVEN RESULTS

We don’t just make guesses; we let the data guide us. By leveraging advanced analytics and tracking tools, we continuously refine your campaigns to improve their effectiveness. From maximizing ROI on your PPC campaigns to fine-tuning your content marketing for optimal lead generation, we base every decision on measurable performance data to ensure your marketing dollars work harder for you.

"Purple Gecko Media's targeted SEO and PPC campaigns have brought in a steady stream of quality leads for our roofing services. Our website traffic has increased, and we’re consistently getting calls from homeowners who found us online. They really know the roofing industry."

- Mike R., CEO

READY TO BUILD YOUR BUSINESS?

If you're ready to drive more leads and boost your brand in the home improvement and construction industry, contact Purple Gecko Media today to learn how we can help.

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